Gitali Thakur, executive director at ‘Maitri Livelihood services Pvt Ltd’ has is an educated smart and determined young lady who could have made her fortune working for a fortune 500 company or by starting a business and taking it public. Instead Gitali, who was born and brought up in various towns in Assam (her father was employed by the state government of Assam) decided to dedicate her entire professional life to build up a social enterprise for training and creating livelihood among the financially weaker sections of the society in the Assam and in Kolkata. What were her experiences that made her take this Road (very) less traveled, who were the people in her life who influenced her. Maitri very successfully adopted a local approach to their business. The main reason was that many women get exploited when they are farther away from their home towns for work. In the start of 2020, Maitri has successfully placed six thousand domestic helps in Assam alone. The organization itself had 450 people as associates and workers. Then the Pandemic hit!! Job loss in this area was perhaps most visible as many families just stopped their domestic helpers from coming to work. How Maitri as a business suffered. For a ‘woman of substance’ that Gitali is, she figured out that getting Maitri on a digital platform and digitize almost all business processes had become ineviatable. Her latest platform: ‘Myhelp’ was the outcome of this genesis. Married, having a teenage child, living comfortably in one of the top suburbs of Kolkata, does not make her laid-back and taking things for granted. For Gitali it only makes her resolve & enthusiasm to bring real and impacting change in society at the grass-root level super strong.